There have been many attempts to understand what makes a good story – but few have used a scientific approach.
In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.
Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.
The Science of Storytelling by Will Storr
SKU: 9780008276973
£9.99Price
William Collins